Do current economic challenges spell the demise of the arts? Absolutely not. Innovative use of technology can take depression out of the recession by opening doors to new, cost-effective opportunities for audience development. Nina Perlove, a global expert on using YouTube and web technology in the arts,* will show you a step-by-step approach to maximizing your online reach and give you real-world strategies for turning online “views” into loyal fans.
Part 1 will focus on understanding YouTube culture and learning how to create video content that gets attention and creates buzz.
In Part 2 you'll learn what to do after you have created that content: Ever wonder why your YouTube videos get 50 views while other videos get 5,000…or 50,000? Nina will show you techniques to create and promote successful content.
This is NOT a webinar that simply defines sites like YouTube, Facebook and Twitter…a pre-existing knowledge of these sites is suggested before enrolling. Rather, it is an intermediate to advanced level course that will show you how to create buzz and build meaningful relationships on these platforms. If you are ready to try something innovative and creative, click the red “enroll now” button.
This webinar can be completed at your own pace and on your own schedule. Content will be posted by Nina in the form of PDFs, video lectures and demonstrations, and/or links to recommended videos and resources. You study the materials on your own, and submit questions to the forum, which will be answered by Nina personally. If you wish to have a private forum in which to ask questions, simply email Nina. At the end of the course, you may have a 15-minute Skype or telephone consultation with Nina. This webinar is not only suggested for marketing professionals but also for artistic staff, because Nina’s philosophy is that the more the artistic and marketing content are merged, the more powerful the message! It is also highly recommended for individual artists in any field.
* Nina Perlove, “the internet flutist,” is one of the most listened to classical flutists of her generation with over 5.5 million measurable views to her online video performances and tutorials worldwide. Reviewers have called her “a worldwide phenomenon,” and her online work has been featured on the Oprah Winfrey Show, and in the Wall Street Journal, Washington Post and other major media. Her groundbreaking website www.REALFLUTEproject.com has earned a loyal following, receiving over 200,000 hits per month.
As Executive Director of the Starling Project Foundation from 2002--2007, she won a prestigious Webby Award for her work in developing the teaching website www.Violinmasterclass.com; created a summer music school in Beijing, China; commissioned works by diverse composers; and created and performed in chamber music concerts for economically disadvantaged school children.
In addition, Perlove “is a fine writer, music critic, and advocate for modern music” (J. Pritchard, The Flute Network). Her articles have appeared in Perspectives of New Music, American Music, Pan Magazine, Windplayer Magazine, Flute Talk Magazine, and The Flutist Quarterly.
As an industry leader, she has led standing-room-only workshops on the use of technology for audience development at the 2009 Arts Midwest and 2010 APAP Conferences and is an early adopter and advisor to the websites www.AshburyMusicHall.com and www.InstantEncore.com. Perlove was named the 2009 Woman of the Year in Arts and Entertainment by Leading Women Cincinnati.
